10 TikTok content ideas to attract novice followers

Everyone has created social media accounts to connect with people and be updated on various types of news worldwide. This is the general idea of social media any ordinary man has when they initially start an account on a platform. But have you ever thought how many TikTokers like Charli D'amelio, and Madeleine White have gone viral, and the potential social media platforms like TikTok hold for skyrocketing your popularity and earnings? Perceived usually as a platform to showcase your crazy side and play with different filters and features, many forget about the potential the app has, and realize it only after it's a bit too late. Well, count yourself lucky you found us, so without any further ado, let us dive in to discover 10 ideas to try when you run out of content ideas for TikTok. 

Introduce yourself

This is the best way to gain loyalty and trust from your audience when you start a new account on a  platform like TikTok, especially if you are going to start a business account. In addition to introducing yourself as a person, initiating a good brand image can be counted as an excellent first step to maintaining a further good reputation. Ensure adding in some fun facts about yourself. It will be like giving a face to your online business because, in the present times, more than anything else, a personal connect with the brand matters the most to the audience of today. 

Publicize your studio

If you are an organization, eradicating the assumptions of having a dull and strict work environment can attract people. So showcase your company's work environment in a fun and relaxed way that attracts genuine interest from genuine and primarily young and only real followers, according to statistics. 

A day in your life

People love having relatable and personal content, which makes them feel included, know what they feel, and assure them that their shower thoughts are universal. If your content's niche revolves around lifestyle and beauty, touching upon significant problems your audience faces can help them benefit in some way. No matter how high your status is, once your audience knows that you have minor inconveniences like them and live the same life, people will be amazed by your brand's personality even more—that is, if you are not constantly bragging. 

Meet the team

Since many professions around social media and digital marketing have emerged, it has given a rise to one particular viral trend that showcases the members of the team in offices. By displaying the creative efforts of your team members through short videos makes you seem realistic, which build a stronger bond with the audiences and gives you the desired result. Remember, crediting the original creator can always earn you the utmost respect from your audience, so creating short videos about work-oriented topics can help people engage more and promote your brand discreetly. 

We started from the bottom, and now we are here

Nothing fascinates a person more than learning and understanding a brand or person's origin and how their journey led them to where they are now. Unscripted and vulnerable might also work as one of the best ways to connect with your audience. Like you, many beginners or aspirants who need a kickstart might look up to you, so TikTok can be a way of storytelling that will motivate them for their future endeavors. Sharing your success story hurts nobody, but instead, it can encourage others by showcasing that a business is not necessarily rocket science; but a matter of focus, where, if you strategize accordingly, and stay consistent, success cannot evade you for long. 

Tips and tricks

While YouTube prevailed years ago with its hacks, 15-second TikToks have snatched the spotlight, as one out of three people discreetly admits TikTok hacks are life-changing. Everyone loves quick, realistic, firm advice based on real daily situations that is free of cost. Once you know this is in high demand, especially from your company, go ahead and give the people what they want. Share genuine tips and watch how it skyrockets your reach and effectively boosts your engagement, slowly but steadily. Remember to keep your hacks relevant to your niche, or they might need to be broken down to help your viewers consume the content with clarity. 

Influencers to the rescue

Influencer marketing tops numerous businesses' marketing strategies. TikTok algorithm loves short, fun, and creative videos that have caught many people's eyes. Myriads of brand owners leverage the power of TikTok collaborations.  Luxury brands like Balenciaga and Dior, which do not need to publicize themselves anymore, still partner with video creators to widen their scope and reach the ordinary population. 

Create challenges

TikTok, initially known as Musical.ly, had a million users starting at age 11 due to the fun challenges and trends that appealed to most youth, who played with the lyrics and shared their videos to become popular in their school. The app, which was viewed as a platform where you knew you could stalk your crush, has now become one of the most used applications in the world. This is why start a trend; you may never know you could top some or the other lists in the foreseeable future. For example, chipotle collaborated with the popular TikTok personality, Zach King who leaves no chance to drop your jaw with his surreal content. He created a Halloween #Boorito challenge; undoubtedly, the said campaign garnered a whopping 3.9 billion views in a span of just 4 months. 

Announce offers or discounts.

While many brands scam their loyal consumers by offering discounts on inflated MRPs, such practices can cause you to lose the utmost loyalty and trust you have gained over the years within seconds. Many customers love the idea of coupon codes and discounts, and as one might notice, this is the time your profile might gain the greatest number of views or visits. Curate a well-appealing CTA and add details about how to redeem the offer or code. 

Favorite tools

Any savvy owner knows the importance of tools and how multipurpose they are. Tools are meant to make a man's job more effective and efficient. Go ahead and share your personal experience that proves how disorganized your life would have been if you had not used these tools. Make it interesting and mark our words: people will come running to watch these kinds of videos. 

Key takeaway

Although , the platform TikTok might have become a professional and thoughtfully curated platform; remember, it is not a serious platform, so try creating light-hearted and fun videos, and your number of followers will increase in no time. So, please sit back, relax and do your thing while you try to use the above ideas to customize it to your brand's needs.